剧情简介：Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When con...(展开全部)
作者：Charlene Li
出版社：Harvard Business School Press
ISBN：9781422125007
