剧情简介：Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development proces...(展开全部)
作者：Jonathan Cagan
出版社：FT Press
ISBN：9780139696947
