剧情简介："Internet Marketing: Building Advantage in a Networked Economy, 2e" presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through fo...(展开全部)
作者：Rafi Mohammed
出版社：McGraw Hill Higher Education
ISBN：9780071232593
