剧情简介：Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance...(展开全部)
作者：Brigitte Borja de Mozota
出版社：Allworth Press
ISBN：9781581152838
