剧情简介：在线阅读本书 The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New co...(展开全部)
作者：Ries
出版社：McGraw-Hill
ISBN：9780071460828
