剧情简介：From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena</p> With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the dema...(展开全部)
作者：Jack Trout
出版社：McGraw-Hill
ISBN：9780071437943
