剧情简介：This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that t...(展开全部)
作者：Michel Chevalier
出版社：Wiley
ISBN：9780470823415
