剧情简介：We're living in the Age of Persuasion. Leaders and organizations of all kinds public and private, large and small fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the ...(展开全部)
作者：Jeffrey L·Cruikshank
出版社：Harvard Business Review Press
ISBN：9781591393085
