剧情简介：For the past 15 years, Michael Porter's work has defined our fundamental understanding of competition and competitive strategy. Presented here for the first time as a collective whole are a dozen articles: two entirely new articles and ten of Porter's articles from the "Harvard Business Review". The collection includes a framing introduction from Porter. As a collection, these ...(展开全部)
作者：Michael E·Porter
出版社：Harvard Business School Press
ISBN：9780875847955
