剧情简介：If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a ...(展开全部)
作者：Rita Gunther McGrath
出版社：Harvard Business Press
ISBN：9781591391234
