A New Brand World： Eight Principles for Achieving Brand Leadership in the Twenty-First Century

剧情简介：What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches e...(展开全部)

作者：Scott Bedbury

出版社：Penguin (Non-Classics)

ISBN：9780142001905