剧情简介：在线阅读本书 According to advertising legend Phil Dusenberry, business ideas may or may not be valuable, but true insights are much rarer than ideas and much more precious. A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of t...(展开全部)
作者：Phil Dusenberry
出版社：Portfolio
ISBN：9781591840824
