剧情简介：International business legend Martin Lindstrom reveals what the world's most successful branding companies do differently - integrating touch, taste, smell, sight, and sound - with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, Brand Sense explains Martin Lindstrom's innovative six-step program f...(展开全部)
作者：Martin Lindstrom
出版社：Free Press
ISBN：9780743267847
