剧情简介：Book Description The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. From Library Journal Ries and Trout, authors of some of the most popular titles in marketing published duri...(展开全部)
作者：Al Ries
出版社：HarperBusiness
ISBN：9780887306662
