剧情简介：Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumers experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows h...(展开全部)
作者：Kevin Maney
出版社：Crown Business
ISBN：9780385525947
