剧情简介：Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core pr...(展开全部)
作者：Segall, Ken
出版社：Portfolio
ISBN：9781591844839
