剧情简介：What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence ...(展开全部)
作者：Sally Hogshead
出版社：HarperBusiness
ISBN：9780061714702
