剧情简介：This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in brand management. This ISBN is for the bound textbook, which students can rent through their bookstore. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Man...(展开全部)
外文名：Strategic Brand Management:Building, Measuring, and Managing Brand Equity
作者：Kevin Lane Keller
出版社：Pearson; 5th edition (January 1, 2019)
ISBN：9780134892498
