剧情简介：Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxur...(展开全部)
作者：Jean-Noel Kapferer
出版社：Kogan Page
ISBN：9780749454777
