剧情简介：Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-bu...(展开全部)
作者：Uche Okonkwo
出版社：Palgrave Macmillan
ISBN：9780230521674
