剧情简介：Product Description This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online. Review Praise...(展开全部)
作者：Uche Okonkwo
出版社：Palgrave Macmillan
ISBN：9780230555365
