剧情简介：EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 d...(展开全部)
作者：Adam Morgan
出版社：John Wiley & Sons Inc
ISBN：9780470238271
