剧情简介：Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy and Mather "In 1986, the Levi's Dockers brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked...(展开全部)
作者：Adam Morgan
出版社：John Wiley & Sons
ISBN：9780471242093
