剧情简介：Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is appro...(展开全部)
作者：Melissa A Schilling
出版社：McGraw-Hill Education
ISBN：9780078029233
