剧情简介："Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is app...(展开全部)
作者：Melissa A Schilling
出版社：McGraw-Hill Higher Education
ISBN：9780073210582
