剧情简介：CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization. This book challenges marketers to chan...(展开全部)
作者：Nirmalya Kumar
出版社：McGraw-Hill
ISBN：9781591392101
