剧情简介:Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS, International Edition. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established, c...(展开全部)
作者:Lucy F·Ackert
出版社:Cengage Learning
ISBN:9780538752862