剧情简介：The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existin...(展开全部)
外文名：Overcrowded
作者：Roberto Verganti
出版社：The MIT Press
ISBN：9780262035361
