剧情简介：在线阅读本书 The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with...(展开全部)
作者：Philip Kotler
出版社：Wiley
ISBN：9780471268673
