剧情简介：在线阅读本书 Book Description It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout ...(展开全部)
作者：Al Ries
出版社：McGraw-Hill
ISBN：9780071359160
