剧情简介：Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students...(展开全部)
作者：Ormrod, Robert P.; Henneberg, Stephan C. M.; O'Shaughnessy, Nicholas
出版社：SAGE Publications Ltd;
ISBN：9780857025807
