剧情简介:The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating ...(展开全部)
作者:Arrington, Tracy
出版社:Three Rivers Pres
ISBN:9780451496713