剧情简介：By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources a...(展开全部)
作者：Bartow J. Elmore
出版社：W. W. Norton & Company
ISBN：9780393241129
