剧情简介：在线阅读本书 The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thin...(展开全部)
作者：Alice M·Tybout
出版社：Wiley
ISBN：9780471690160
