剧情简介：Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet str...(展开全部)
作者：Madhavan Ramanujam
出版社：Wiley
ISBN：9781119240860
