剧情简介：A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function,...(展开全部)
作者：Judith Williamson
出版社：Marion Boyars Publishers Ltd
ISBN：9780714526157
