剧情简介：The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of ...(展开全部)
作者：Robert A. Burgelman
出版社：McGraw-Hill Education
ISBN：9780073381541
