剧情简介：This book presents a key to understanding how ideas, products, opinions, and so on take off and spread throughout society, and provides a better means to estimate how fast or slow that spread occurs. This spread is referred to as the diffusion of innovations. The diffusion of innovations occurs among individuals in a social system, and the pattern of communication among these i...(展开全部)
作者：Thomas W. Valente
出版社：Hampton Press
ISBN：9781881303213
