剧情简介：This book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. He argues that financial practitioners must acknowledge and understand behavioural finance - the application of psychology to ...(展开全部)
作者：Hersh Shefrin
出版社：OUP USA
ISBN：9780195304213
