剧情简介：How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service des...(展开全部)
作者：Marc Stickdorn
出版社：Wiley
ISBN：9781118156308
