剧情简介：Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plai...(展开全部)
作者：Jan Chipchase
出版社：HarperBusiness
ISBN：9780062125699
