剧情简介：Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing us...(展开全部)
作者：Nir Eyal
出版社：CreateSpace Independent Publishing Platform
ISBN：9781494277536
