剧情简介：This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. This third edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from ...(展开全部)
作者：Sharon M·Oster
出版社：Oxford University Press, USA
ISBN：9780195119411
