剧情简介：The Boston Consulting Group is an innovator in business strategy worldwide. In fact, BCG and its founder, Bruce D. Henderson, may be best known internationally as the creators and architects of the discipline of business strategy. Innovative business concepts originating at the firm include "cash cow," "experience curve," "segment-of-one(r) marketing," "time-based competition,"...(展开全部)
作者：Carl W. Stern
出版社：Wiley
ISBN：9780471248330
