剧情简介：Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not enough brain-power to evaluate and compare complicated products. Thus the standard model of consumer behavior-which depends on an i...(展开全部)
作者：Ran Spiegler
出版社：Oxford University Press
ISBN：9780199334261
