剧情简介：Businesses are starting to operate in the world of the social web, but most have a very poor understanding of social interaction, and its huge impact on how successful their endeavors will be. It is much more complicated than just business blogs or official company Twitter accounts. Most of people's interactions with each other and with brands happen offline, away from computer...(展开全部)
作者：Paul Adams
出版社：New Riders Press
ISBN：9780321719645
