剧情简介：在线阅读本书 Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. ...(展开全部)
作者：Al Ries
出版社：McGraw-Hill
ISBN：9780071373586
