剧情简介：This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting...(展开全部)
作者：Joan Magretta
出版社：Perseus
ISBN：9781422160596
