The Xiaomi Way： Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

剧情简介：How one small tech company got smart about social media and became "China's new smartphone king" (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi―the new smartphone company that’s giving Apple a run for their money―cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small t...(展开全部)

作者：黎万强

出版社：McGraw-Hill Education

ISBN：9781259584534