剧情简介：In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on techno...(展开全部)
作者：A·Parasuraman
出版社：Houghton Mifflin Company
ISBN：9780618393282
